Nine Young Advocates, One Global Playbook: What Youth Monitors Saw in World Cup Junk Food Marketing
When the FIFA World Cup kicked off in June 2026, so did one of the largest ultra-processed product (UPP) marketing pushes in the sport's history. All over the world, UPP companies, such as Coca-Cola, Lays and Pepsico, spent months embedding their products into the emotional core of the world's most-watched sporting event, reaching billions of fans.