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Brazil

July 27, 2026 News

How Coca-Cola's World Cup Promotion Sparked a Legal Complaint in Brazil

The FIFA World Cup is more than a football tournament; it stirs passion and captures the attention of billions worldwide, making it one of the most powerful commercial platforms on earth. Global brands compete to associate their products with the excitement and sense of belonging the sport inspires. But when that marketing targets children and adolescents, boundaries of advertising should be drawn. 

March 20, 2024 Programs

Countering Industry Interference

Vested commercial interests actively block or undermine healthy food policies. GHAI protects food policies by holding the ultra-processed products industry accountable for the health and environmental damage they cause.
March 18, 2024 Programs

Data for Health

We provide Civil Registration, Vital Statistics and Identity Management (CRVSID) legal reviews and budget advocacy support to improve public health data so that governments are equipped with the tools and systems to collect and use data to prioritize health challenges, develop policies, deploy resources and measure access.
March 13, 2024 Programs

Reducing Demand for Unhealthy Food

Globally there has been an influx of ultra-processed products, which have negatively impacted diets and increased the prevalence of non-communicable diseases (NCDs), like cardiovascular diseases, diabetes, cancer, among others. To shift these alarming trends, GHAI works with civil society organizations to push for mandatory policies that reduce the consumption of ultra-processed food and beverages. 

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