By Ashka Naika, Director of Research and Policy at Corporate Accountability
@stopcorpabuse
Global Health Advocacy Incubator’s (GHAI) recently released the report Marketing Exposed: A Global Public Health Threat for Food Policy, which focuses on how ultra-processed food and beverage corporations are using harmful marketing strategies to promote their harmful products.
Marketing Exposed pulls back the veil on specific examples of the junk food and beverage industry’s apparatus for inundating communities across the world with its toxic products. Civil society, public health activists, and policymakers have been sounding the alarm on this issue for decades, recognizing that regulations alone are not enough to change the course of corporate behavior.
GHAI’s report adds vital evidence to the universe of civil society insights on how marketing is not only about overwhelming more culturally rooted, healthful, and far-less resourced communications, but also about buying social license and political access. While corporations like Coca-Cola, McDonald’s and PepsiCo continue to resist investor efforts demanding disclosures of corporate political influence across the globe, reports like this can help bolster calls for greater transparency—especially around corporate political activities hindering progress in making the industry more accountable to the people.
As public health costs of ongoing inaction rise precipitously and the exploitation of Big Food and Soda endures, civil society’s focus on and commitment to this issue, as illustrated by the contributions to this report, are indeed valuable and timely.
Corporate Accountability, a nonprofit organization, wages strategic campaigns that compel transnational corporations to stop destroying healthy, human rights, democracy and the planet. To ensure everyone has access to healthy food, and that food production does not come at the expense of workers’ rights, animal welfare, or the environment, Corporate Accountability works to stop food and beverage corporations from profiting at the expense of children’s health and people’s lives and aims to create more sustainable food systems.
Commentary: Pulling Back the Veil on Big Food and Soda Marketing
By Ashka Naika, Director of Research and Policy at Corporate Accountability
@stopcorpabuse
Global Health Advocacy Incubator’s (GHAI) recently released the report Marketing Exposed: A Global Public Health Threat for Food Policy, which focuses on how ultra-processed food and beverage corporations are using harmful marketing strategies to promote their harmful products.
Marketing Exposed pulls back the veil on specific examples of the junk food and beverage industry’s apparatus for inundating communities across the world with its toxic products. Civil society, public health activists, and policymakers have been sounding the alarm on this issue for decades, recognizing that regulations alone are not enough to change the course of corporate behavior.
GHAI’s report adds vital evidence to the universe of civil society insights on how marketing is not only about overwhelming more culturally rooted, healthful, and far-less resourced communications, but also about buying social license and political access. While corporations like Coca-Cola, McDonald’s and PepsiCo continue to resist investor efforts demanding disclosures of corporate political influence across the globe, reports like this can help bolster calls for greater transparency—especially around corporate political activities hindering progress in making the industry more accountable to the people.
As public health costs of ongoing inaction rise precipitously and the exploitation of Big Food and Soda endures, civil society’s focus on and commitment to this issue, as illustrated by the contributions to this report, are indeed valuable and timely.
Corporate Accountability, a nonprofit organization, wages strategic campaigns that compel transnational corporations to stop destroying healthy, human rights, democracy and the planet. To ensure everyone has access to healthy food, and that food production does not come at the expense of workers’ rights, animal welfare, or the environment, Corporate Accountability works to stop food and beverage corporations from profiting at the expense of children’s health and people’s lives and aims to create more sustainable food systems.
Related Tags: Food Policy Advocacy Program News
Latest News
Advocacy for Domestic Resource Mobilization for Health
Public health success requires appropriate budgets that reflect countries’ own political priorities, such as funding a national child drowning prevention initi…
Using the Power of Health Taxes to Prevent Non-Communicable Diseases
More than eight million people die each year from smoking and approximately 184,000 deaths per year can be attributed to sugary drink consumption worldwide. St…
Hypertension Control Initiative in Bangladesh
Abdul Mannan Chowdhury, a 59-year-old local trader of Sylhet district of Bangladesh, was diagnosed with hypertension a few years ago. But it was only 18 months…
info@advocacyincubator.org
1400 I Street NW
Suite 1200
Washington, DC 20005
United States of America
Phone: (202) 296-5469
Fax: (202) 296-5427
Sign Up for Newsletter