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Primary Health Care

India Hypertension Campaign Materials

India’s non communicable disease (NCD) burden has been on a steep rise with more than 65% deaths due to these deadly diseases. Hypertension is one of biggest risk factors with 1 in 4 Indians diagnosed as hypertensive. Low awareness is a major challenge in our efforts to battle the silent epidemic of hypertension. For a health condition that is simple to treat and affordable, it is known to have the lowest rates of treatment adherence – only 6-7% of Indians who have been diagnosed, take their medication regularly or avail of treatment.

The Global Health Advocacy Incubator has developed a set of advocacy and campaign materials to fill this gap. A series of posters for the community, a case study based on our work in Punjab and patient testimonials are available on this page.

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Experts Say That it is Time to Prioritise High Blood Pressure as a Public Health Emergency

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Pictured above: Dr. Sudarsan Mandal, Deputy Director-General – NPCDCS, Prof. (Dr.) Atul Goel, Director General Health Services, Ministry of Health and Family Welfare – Govt of India, Ms. Vandana Shah, South Asia Regional Director, GHAI & Mr. Mallari Kulkarni, Head Digital LifeCare, Dell Technologies

 

Patient Voices: Real Lives, Real Stories of Hypertension

Campaign Materials

To improve awareness regarding screening and treatment of high blood pressure, GHAI India developed a set of posters. Available in English and Hindi, these posters can be downloaded for use in your community or for advocacy campaigns.

2024 Infographics

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2023 Posters

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Helpline: English

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Risk Factors: English

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Risk Factors: Hindi

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2022 Posters

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High Blood Pressure

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Screening: Hindi

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Prevalence: English

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Prevalence: Hindi

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Risk: English

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Risk: Hindi

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Treatment: English

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Treatment: Hindi

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Expanding Access to Hypertension Care in India: Advocacy for Health Budgets and System Strengthening

At the height of the COVID-19 pandemic, from January 2020 through June 2021, health and wellness centers in Punjab, India, trained over 2,600 health workers and provided more than 5.2 million consultations with patients, including 2.5 million consultations on diabetes and hypertension.