India Hypertension Campaign Materials

India’s non communicable disease (NCD) burden has been on a steep rise with more than 65% deaths due to these deadly diseases. Hypertension is one of biggest risk factors with 1 in 4 Indians diagnosed as hypertensive. Low awareness is a major challenge in our efforts to battle the silent epidemic of hypertension. For a health condition that is simple to treat and affordable, it is known to have the lowest rates of treatment adherence – only 6-7% of Indians who have been diagnosed, take their medication regularly or avail of treatment.

The Global Health Advocacy Incubator has developed a set of advocacy and campaign materials to fill this gap. A series of posters for the community, a case study based on our work in Punjab and patient testimonials are available on this page.

Experts Say That it is Time to Prioritise High Blood Pressure as a Public Health Emergency

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Pictured above: Dr. Sudarsan Mandal, Deputy Director-General – NPCDCS, Prof. (Dr.) Atul Goel, Director General Health Services, Ministry of Health and Family Welfare – Govt of India, Ms. Vandana Shah, South Asia Regional Director, GHAI & Mr. Mallari Kulkarni, Head Digital LifeCare, Dell Technologies

Campaign Posters

To improve awareness regarding screening and treatment of high blood pressure, GHAI India developed a set of posters. Available in English and Hindi, these posters can be downloaded for use in your community or for advocacy campaigns.