World Day of Remembrance was commemorated on Sunday, November 19, 2023. This global event is held annually to remember the millions of road traffic survivors, victims and the families impacted as a result of road crashes every year.

World Day of Remembrance Activities

For WDoR 2023, the Global Health Advocacy Incubator’s (GHAI) Road Safety Program partners across nine countries engaged the public on the importance of advancing road safety policies through various activities. GHAI provided support to partners with planning and outreach activities for in-person events, social media campaigns, securing media coverage, influencer outreach and video production.

Check out the special events and activities that took place:

Bangladesh

Members of the Road Safety Coalition observed the day with a variety of activities including a candlelight vigil organized by Dhaka Ahsania Mission at the site of a 2018 road crash, which took the lives of two high school students. The coalition hosted a roundtable discussion with key stakeholders and policymakers including Ms. Simeen Hussain Rimi, MP, Chairperson, Parliamentary Standing Committee, Ministry of Cultural Affairs on the importance of having a comprehensive law on road safety. Coalition members also secured 60 media stories and four op-eds focused on advancing road safety policies leading up to WDoR.

Ecuador

Sofia Gordon, representative of the Ecuadorean Mobility Coalition, along with Paola Carvajal, representative of Movidana, delivered the road safety ordinance to Counselor Wilson Merino. In addition, two spiritual ceremonies were held, one in Quito at a Catholic church organized by Fundación Cavat and another in Guayaquil organized by Movidana. In Machala, a bicycle tour was organized in remembrance of the victims with over 40 participants.

Colombia

GHAI’s partners worked collaboratively to honor road crash victims and increase awareness of the high fatality rates among children and adolescents involved in road crashes. They produced a video titled #NadieNaceParaMorirenlaVia (#WeAreNotBornToDieOnTheRoad). Red Papaz launched a video campaign and a petition on the importance of child restraint systems, which garnered more than 600 signatures. The Conduce a 50, Vive al 100 (Drive at 50mph, live to 100) media campaigns encouraged road safety advocates and impacted family members to upload videos to social platforms wearing customized T-shirts with partner logos and key hashtags while asking government leaders take action in support of road safety policies. Fundación Liga Contra la Violencia Vial (League Against Road Violence) hung white fabrics covering Congress and calling for the public to get involved. They also embossed the #NadieNaceParaMorirenlaVia (#WeAreNotBornToDieOnTheRoad) hashtag in one of the city’s main plazas.

Mexico

Road safety advocates in various cities in Mexico organized a bike ride in memory of the victims. The Red Cross led ambulances to sound their sirens and public buildings as well as monuments were lit up in yellow in memory of road crash victims.

Ukraine

The Center for Democracy and Rule of Law (CEDEM) published a press release on ways to reduce the number of deaths and injuries on the roads. With speeding as the main cause of road crashes, advocates suggested eliminating through legislative mechanisms the “unpunished 20 km/h, threshold” for speeding and aim to establish a new gradation of fines for exceeding the established speed limits and launch a system of penalty points. The press release secured substantial media coverage. CEDEM also posted statistics on road crashes in the last nine months on social media platforms, which received over 5,000 engagements.

Uganda

Road safety advocates participated in a 60km walk from Kampala to Mbale in memory of road crash victims and to raise road safety awareness, especially among boda bodas (motorcycles), bicycle riders and pedestrians who are most impacted by road crashes.

World Day of Remembrance Social Media Toolkit

The Road Safety Program encourages civil society organizations to share WDoR content online by joining social conversations. Download WDoR images for Facebook, Twitter, or your preferred platform, and utilize sample social media posts provided below. You can also download a Spanish-language version of the WDoR toolkit.

WDoR Key Messages

Reference the messages below to complement your organization’s messaging online or through print materials.

  • Road traffic crashes kill and injure millions of people every year. They are the leading cause of death for people aged between 5-29 years old.
  • On World Day of Remembrance we call on policy makers around the world to strengthen laws that focus on child restraints, drink driving, helmets, seatbelts and speed legislation.
  • Road traffic crashes and injuries cause enormous costs to individuals, families and society. They leave behind shattered families and communities.
  • Strong political commitment is key to addressing the global road safety crisis. Governments have a duty to address this major public health and development issue as a matter of urgency.

Key X Accounts

@IncubatorGHAI
@WDRemembrance
@UNRSC

Main Hashtags

#WDoR2023
#30YearsOfRemembrance
#RoadSafety
#StreetsForLife

Social Media Graphics

Sample Social Media Messages

  • 🕊️ Let's unite for safer roads on #WDoR2023! Road traffic crashes are the leading cause of death for those aged 5-29. We urge policymakers worldwide to strengthen child restraints, combat drink driving, enforce helmet and seatbelt use, and focus on speed legislation. Together, we can prevent these tragedies.
  • Road traffic deaths are preventable! Many countries have reduced crashes and casualties through effective measures. Let's learn from each other and make our roads safer. On #WDoR2023, join the call for worldwide road safety improvements.
  • 💔 Road crashes shatter lives, families, and communities. This #WDoR2023, we remember those we've lost and honor the dedication of emergency crews, police, and medical professionals who face the consequences daily. Together, we can make our roads safer and protect the ones we love.
  • 🤝 On #WDoR2023, let's remember that support for victims and bereaved families is essential. Road safety goes beyond prevention; it's about helping those affected. Access to information, legal assistance, therapy, and caregiving is crucial. Let's work together to provide support for road crash survivors.

Road Safety Resources

GHAI Road Safety Webinar Series: Topics cover various advocacy phases from building awareness and education about core road safety risk factors, to maximizing policy impact after passing a law. Each webinar includes a distinct set of materials including social media graphics and posts, road safety data points, campaign videos, and worksheets.

Global Status Report on Road Safety 2018, World Health Organization: Data on the five road safety risk factors and more.

Global Road Safety Facility Speed Management Hub: Evidence-based road safety knowledge to help manage speed through infrastructure interventions, effective enforcement, targeted awareness measures, and vehicle technology.

Please let us know about your planned WDoR online and offline activities. Reach out to your designated GHAI communications lead, or reach the team at roadsafetymedia@advocacyincubator.org with any requests for additional support or resources.