Webinar 1: Getting Started and Creating Urgency in Media Advocacy for Road Safety
This webinar provides an overview of media advocacy phases in road safety campaigns and a messaging framework to guide communications during each phase. Grupo SUR of the Universidad de los Andes Colombia, shares best practices and lessons learned from their most recent campaigns. GHAI’s in-country coordinator in the Philippines discusses the Buckle Up Kids Child Restraint Program. Check out the webinar session and materials below.
Creative Examples From Partners:
To complement your road safety advocacy campaigns, be sure to review the resources below including data & reports on the five risk factors and templates for social media content.
Road Safety Data & Reports
- Data Points on Five Risk Factors to Strengthen Advocacy Messaging
- Pedestrian Safety: A road safety manual for decision-makers and practitioners: Second Edition, World Health Organization, FIA Foundation, Global Road Safety Partnership, The World Bank, 2023
- Helmets: A road safety manual for decision-makers and practitioners: Second Edition, World Health Organization, FIA Foundation, Global Road Safety Partnership, The World Bank, 2023
- Powered Two- and Three-Wheeler Safety: A road safety manual for decision-makers and practitioners: Second Edition, World Health Organization, FIA Foundation, Global Road Safety Partnership, The World Bank, 2022
- Occupant Restraints: A road safety manual for decision-makers and practitioners: Second Edition, World Health Organization, FIA Foundation, Global Road Safety Partnership, The World Bank, 2022
- Drink Driving: A road safety manual for decision-makers and practitioners: Second Edition, World Health Organization, FIA Foundation, Global Road Safety Partnership, The World Bank, 2022
- Global Status Report on Road Safety 2018, World Health Organization, 2018
- Save Lives: A Road Safety Technical Package, World Health Organization, 2017
- Global Road Safety Facility Speed Management Hub
Social Media Templates
Child Restraints Awareness Graphic
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Child Restraints Data Graphic
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Child Restraints Urgency Graphic
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Helmets Awareness Graphic
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Helmets Data Graphic
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Helmets Urgency Graphic
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Speed Awareness Graphic
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Speed Data Graphic
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Speed Urgency Graphic
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Seat Belt Awareness Graphic
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Seat Belt Data Graphic
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Seat Belt Urgency Graphic
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Drink Driving Awareness Graphic
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Drink Driving Data Graphic
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Drink Driving Urgency Graphic
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Sample Social Media Posts
Grupo Sur
Speed graphic from Colombia
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Consumer VOICE
Helmet graphic from India
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Buckle up Kids
Child restraint graphic from the Philippines
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La Liga
Graphic on deaths on motorcycles from Colombia
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Consumer VOICE
Seat belt graphic from India
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