India’s non communicable disease (NCD) burden has been on a steep rise with more than 65% deaths due to these deadly diseases. Hypertension is one of biggest risk factors with 1 in 4 Indians diagnosed as hypertensive. Low awareness is a major challenge in our efforts to battle the silent epidemic of hypertension. For a health condition that is simple to treat and affordable, it is known to have the lowest rates of treatment adherence – only 6-7% of Indians who have been diagnosed, take their medication regularly or avail of treatment.

The Global Health Advocacy Incubator has developed a set of advocacy and campaign materials to fill this gap. A series of posters for the community, a case study based on our work in Punjab and patient testimonials are available on this page.

Experts Say That it is Time to Prioritise High Blood Pressure as a Public Health Emergency

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Pictured right: Dr. Sudarsan Mandal, Deputy Director-General – NPCDCS, Prof. (Dr.) Atul Goel, Director General Health Services, Ministry of Health and Family Welfare – Govt of India, Ms. Vandana Shah, South Asia Regional Director, GHAI & Mr. Mallari Kulkarni, Head Digital LifeCare, Dell Technologies

Campaign Posters

To improve awareness regarding screening and treatment of high blood pressure, GHAI India developed a set of posters. Available in English and Hindi, these posters can be downloaded for use in your community or for advocacy campaigns.


Case Study

Our new case study “Expanding Access to Hypertension Care in India: Advocacy for Health Budgets and System Strengthening” illustrates how the Global Health Advocacy Incubator successfully partnered with the state of Punjab and the Postgraduate Institute of Medical Education and Research (PGIMER) to prioritize hypertension treatment as part of a broader effort to strengthen the country’s primary healthcare system. (Download the PDF version)